BluHorn TV – “5 Minutes With” Jordun Paster from the American Marketing Association

Each week on “5 Minutes With,” Mike White interviews media experts. This week he sits down with Jordun Paster from the American Marketing Association (gojarrett.com). The American Marketing Association focuses on providing marketers around the world with industry updates and…

BluHorn TV - "5 Minutes With" Jordun Paster from the American Marketing Association

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Each week on “5 Minutes With,” Mike White interviews media experts. This week he sits down with Jordun Paster from the American Marketing Association (gojarrett.com). The American Marketing Association focuses on providing marketers around the world with industry updates and also partners with large companies to provide the collegiate chapters a project to complete.
Mike White launched Client Focused Media in 2002, the leading integrated marketing firm in Northeast Florida with extensive capabilities and experience providing strategic planning, marketing, creative, advertising, printing, branding, public relations and crisis communications services. He also serves as the Publisher of Jacksonville Buzz Magazine which reaches 150,000 readers each month and is the CEO of Bluhorn Solutions. Because of White’s commitment to provide the broadest range of integrated marketing services possible for CFM’s clients, he also founded an events production company as well as a promotional product company to support CFM’s cutting edge marketing campaigns and to yield measurable results for CFM clients at the most efficient rates.

Mike White
Welcome back to five minutes with on BluHorn TV, a program where we talk about the changes in marketing advertising and the people who are running agencies as well as in marketing. Today, joining us remotely, we have Jordun Paster who’s the president of the American Marketing Association at Kent University. Welcome to the program!

Jordun Paster
Thanks for having me.

Mike White
So we’ve interviewed people at the beginning of their career, the end of their career, right in the middle. So you are at right at the very beginning. You are what year at Kent State?

Jordun Paster
I am gonna be a senior going into this year.

Mike White
What made you want to go into marketing.

Jordun Paster
So I actually started off as a business management major and I took a principles of marketing class and realized how much more fun and hands on marketing is compared to the business management courses. As I progressed through my coursework, I just started to fall in love with it even more.

Mike White
Tell me about your experiences getting involved with the American Marketing Association.

Jordun Paster
So one of the former presidents came into one of our classrooms and gave a recruitment speech and I thought, I’m not really a part of any organizations, I don’t really have any interest in joining a fraternity. So I was like I might as well just kind of show up to the meeting. I showed up to the meeting realized all the benefits I had to offer kind of got an idea of what was going on during the meetings and how it could help me grow as a professional. And that’s kind of how I got into the American Marketing Association. And then from there I just started kind of getting more involved. I got a position as a director of research and did a huge case study for the Wall Street Journal for the American Marketing Association which like a little competition. And then when the former president left I got nominated as president and got it.

Mike White
So as you go through and you’re seeing different changes happening in real time and marketing, looking ahead five years what do you think the biggest changes that are going to come within the marketing industry.

Jordun Paster
That’s a good question. So it’s kind of a stretch here but if you had to ask me I think it’ll be a lot harder for companies to collect data. With all the privacy issues going on so many different controversies. I feel that the rules and regulations for collecting consumer data will be a lot more regulated and a lot harder to obtain.

Mike White
What services would you provide in your own business?

Jordun Paster
So I’m actually writing out a business plan. Me and one of my buddies from college are going to focus on smaller companies that aren’t really up to date with their websites yet and kind of go in there and create a better or more optimized Web site for them and then teach them how to track data on that Web site and how to make decisions based off that data.

Mike White
So once you’re in business what’s your exit strategy.

Jordun Paster
So I’d like to keep it going for as long as I possibly can and continue to help out the community and kind of help businesses out build relationships. I would say my ultimate goal in life is to become a professor at a at a university. After I get my undergrad I’m gonna go get my MBA and then a few years after that once I kind of get more practical experience in marketing I want to get my HD and teach graduate level courses while also running my own business.

Mike White
Well it sounds like you’re very ambitious. Thank you for joining us on the program today. To find about more about Jordun and the American Marketing Association at Kent State University, visit BluHorn.com We look forward to seeing you next time on BluHorn TV.

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