My concept is based on changing people’s perception about recycling. The idea behind this campaign is to create an arcade game machine which works with cans rather than coins. The can is inserted into the Arcade machine to activate a game called- Can Quest. This game has different quests the player has to achieve. These quests represent the recycling process of cans. The purpose of designing an arcade machine installation is to make recycling fun and engaging – who wouldn’t want to play a free arcade game? The main aim here is to educate the people about the recycling process, while at the same time having fun and resulting in more participation. These arcade machine installations can be set up in many places like universities, school play areas, office pantries.