What is P2A messaging?
Importance of P2A messaging
How can users discover and start chatting with bots?
RCS Standards for directories
Discovery and deep linking support in messaging clients and MaaP platforms
Practical solutions adopted in the market
Kim-Fredrik Schneider – CEO @ Abi Global Health
Reshma Sandeep Das – Senior Product Manager Product Marketing, Innovation Europe & Spain @ Orange
Inderpal Singh Mumick – Founder, Chairman, and CEO @ Kirusa
Tim Green – Editor @ Mobile Ecosystem Forum
Gavin Webster – SVP @ WIT Software
Bola Afuye – Principal and Founder @ Perform Marketing and Analytics
This session explores how to grow the person-to-application (P2A) messaging market