The 1st Video Viral Campaign that invited in 2011, everybody and all the people of the world to “DISCONNECT FROM THE WEB, USING A CAR”. Far from the crazy crowd in the chat, and DISCONNECTING from the ‘so called’ “Social” Media, you will enjoy much more the good stuff offered by the Nature. And from the sister of your friend… 😉 P.S. The advertising campaign of a car that boasts 100 imitation attempts … not least the Citroën C5 which COPIED the same unpublished Creative Idea, the same original Concept, with almost 10 years of delay. Traction / BETC – HAVAS: you have violated ©opyright. CITROËN … they sold you a second-hand car. In 2020… Credits: Creative Direction/Art Direction: Fabio Ferri; Director: Bruno Miotto; Production House: Indiana Film; Agency: independent ideas.