Interview with Miquela

For those of you who don’t know her, Miquela Sousa is a 19 year old musician/ influencer. She loves fashion, friends, food and of course, music! She is passionate about social justice and seeks to make change in her community.…

Interview with Miquela

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For those of you who don’t know her, Miquela Sousa is a 19 year old musician/ influencer. She loves fashion, friends, food and of course, music! She is passionate about social justice and seeks to make change in her community. Another thing about Miquela is, she’s a robot. Miquela is owned by Brud, a transmedia studio based in Los Angeles. Her existence is complicated, and although she has millions of fans, who she’s named “Miqualiens,” she also experiences backlash from people on social media who don’t understand her. Miquela has been involved in many efforts to support causes and marginalized groups she cares about, teaming up with organizations such as Black GIrls Code and Music Cares. However, as a self proclaimed “change seeker” Miquela has come under scrutiny due to her nature as a robot and essentially a way for Brud to make money through brand partnerships, celebrity appearances and more. In this sense, Miquela is much like other celebrity influencers who make money off their appearance yet work for social causes. Does Miquela’s identity as a robot conflict with her desire to promote empathy and do good via social media? This is a question I’ve had since I first encountered Miquela. Recently, I was lucky enough to meet up with her (online) and chat about music and life in general during Corona times. Here is our interview.

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