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In this lesson, we’re going to look at How to Optimise Your Website for Conversions
CRO is as simple as getting feedback on whether your website looks good or not. Now, in this article we’ll go into a little more detail than that, but the process is still pretty straightforward.
The first thing you want to is assign each page with a purpose. A good landing page will be devoted to just one product/promotion/story, it will have one goal, and one call to action. A landing page set up in this way is going to convert your web traffic better than a jumbled homepage that tries to do too many things at once.
The next step is to consider using A/B Test Pages. A/B testing will help you remove any of the guess work from your branding and design decisions. Quite simply, A/B testing will be the cornerstone of your conversion rate optimization strategy. A/B testing will let you compare one page against another to see which one converts the best.
You can use tools such as Google Website Optimizer, Visual Website Optimizer, Optimzely and Unbounce.
The next step is to make sure you test your page loading time.
Running a 5-second test is a great way to test the effectiveness of your landing pages. The theory behind the 5-second test is that visitors will on average spend only 5 seconds on your page before deciding whether to keep reading or move on. Cool tool: FiveSecondTest.com lets you run these tests online in front of their user base.
You can also ask your users for feedback. The easiest way to find out is to just ask them! One way to do this is to embed simple feedback widgets on your landing page. There are two main types of widgets you can use to get user feedback:
* Survey widgets that pop a small question box up at the bottom of the screen
* Live chat windows that let you engage with the visitor directly
Both of these tools will help you gain a better understanding of any points of confusion you hadn’t previously considered.