The music video of Hangzhou’s anthem “Sky City”

The Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism launched a new, specially designed animated character sporting a qipao on the recently celebrated 2019 Hangzhou Global Qipao Festival. The new creation goes by the name of Hang Xiaoyi and…

The music video of Hangzhou's anthem “Sky City”

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The Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism launched a new, specially designed animated character sporting a qipao on the recently celebrated 2019 Hangzhou Global Qipao Festival. The new creation goes by the name of Hang Xiaoyi and will serve as Hangzhou’s global ambassador. The government agency is also rolling out a lineup of innovative culturally-themed merchandise related to the traditional form of dress, with the aim of boosting sales at Hangzhou’s many retail establishments by building the animated character as the city’s cultural brand. As part of the event, 12 eye-catching pictures themed The Qipao Doll Hang Xiaoyi Is Going on A Trip were displayed, connecting all the locations where an activity related to the event has taken place, including Hangzhou, London, Paris and Vienna. On September 21, 2019, fifty primary school students from Hangzhou drew pictures of what they imagined to be Qipao dolls, showcasing what in their opinion is Hangzhou’s most beautiful version of the dress.
To view the multimedia release go to:
https://www.multivu.com/players/English/8641451-2019-hangzhou-global-qipao-festival-success/

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