Who Cares Wins: How to sell stuff and do good

Louise Stubbings – Creative Director, Clear Channel UK Rory Fields – Corporate Partnerships Director, Trees for Cities Paul De’Ath – Course Leader BA Product Design, Central Saint Martins What if your media budget could not only deliver on those campaign…

Who Cares Wins: How to sell stuff and do good

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Louise Stubbings – Creative Director, Clear Channel UK
Rory Fields – Corporate Partnerships Director, Trees for Cities
Paul De’Ath – Course Leader BA Product Design, Central Saint Martins

What if your media budget could not only deliver on those campaign objectives but also do good along the way?

The Out of Home sector is built upon a unique, virtuous business model that funds public infrastructure and services through advertising revenue. It’s a little-known fact that for every pound spent on Out of Home advertising, 50p goes back to local communities in the UK.

The industry that is responsible for providing the best infrastructure for use within the communities in which it operates, is not only an incredible Platform for Brands to advertise on, but also a Platform for Good. But for Clear Channel, it’s more than that. It’s about going above and beyond what’s expected of us to have a real impact.

In this session, we’ll showcase what difference the money spent on Out of Home advertising is helping to make to the environment and local communities we operate in, and how we collaborate with a diverse range of partners that share our mission and values.

We’ll chat to our partners Trees for Cities about the impact of our joint community investment initiatives, such as installing Edible Playgrounds into schools to educate children on the benefits of healthy eating.

And our friends at world-renowned arts and design college Central Saint Martins will discuss our joint sustainable product design initiative for next generation street furniture that will enhance the cities of the future.

We’re a very physical part of the communities we are in, and we believe we have a responsibility to give something back to those communities. Join us for an interactive discussion on how we bring this vision to life.

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